Software Solutions recognizes the need for our clients to utilize marketing efforts to not only generate new business and customers for themselves, but to also maintain valuable client relations with current and past clientele.  A great way to do so is by incorporating a non-intrusive, email based marketing plan.

  • Target different segments of your list based on demographics, previous responses, personal preferences, interests, or other criteria to maximize your results.
  • Create highly personalized messages based on recipient profiles, allowing you to communicate with each of your recipients on an individual basis.
  • Deliver personalized campaigns of any size (up to millions of messages) much easier and much faster than ever before.
  • Schedule your campaigns in advance, send them immediately, or automate regular deliveries depending on your campaign objectives.
  • Delivery Statistics:  Reports the number of messages sent, delivered, bounced, and opened.
  • Response Analysis: Tracks the number of clickable URLs in a message, click-throughs (per URL and total), click-through rates, unsubscribed, and the effectiveness of your viral marketing efforts.
  • Subscriber Reports:  Displays the number of messages sent to each subscriber on your list over a given period of time, what action took place (sent, bounced, unsubscribed, clicked on a link in the message) and when that action took place.
     



Software Solutions E-Mail marketing makes it easy for small businesses to realize the many benefits of email marketing. We save valuable time and resources by helping small businesses build their customer and site visitor database, and by creating and delivering professional email campaigns. It is an affordable and highly effective means for acquiring and retaining customers and increasing profitability

  • Keep in touch with customers and prospects
  • Communicate much less expensively than with direct mail
  • Build long-term, profitable relationships
  • Send great-looking HTML emails with graphics
  • Generate an immediate response
  • Link their customers back to the site
  • Very cost effective - Saving thousands of dollars on printing and postage.
  • Fast results - see responses within hours and wrap up a campaign in a few days.

How often do you email your best customers? Most major retailers and service providers owe at least part of their success to regular communication with their customers. Whether they're announcing discounts, sending reminders about holidays or occasions, helping customers use their products, or delivering the latest news, top companies use email to stay in touch with their best clients.

Sometimes these messages pay off directly by arriving just as some customers are about to buy, but the benefits of email communication are usually less immediate--and often more valuable. If your messages help build customer loyalty, recipients will choose you over your competitors; they'll buy more frequently, and most important, they'll become voluntary marketers, recommending you to others. Your messages can also provide an ideal way to collect feedback from the customers whose views are most important to you.